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Sarah Willock

Sarah Willock

Apogee speakers

Sarah Willock

VP of Technology, The Coca-Cola Company, Canada

Expertise:

Digital TransformationLeadership
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Details

Fee Range - $10,000-15,000
Region - North America

Speaker One Sheet

Sarah Willock

Biography

As the Vice President of Technology at Coke Canada, Sarah spearheads the Technology team that is responsible for the entire suite of technology needs including developing, planning, organizing, and executing strategic initiatives. In her broad role, Sarah oversees pivotal domains such as Development & Integration, Automation, Infrastructure, Data & Reporting, as well as Network and Security. Embedding emerging technology within the overall company strategy and encouraging her team embrace a learn-fast mentality, she has helped companies use technology as a competitive advantage.

In her previous role as Senior Director of Technology at Loblaw, Sarah directed the technological landscape for both Loblaw and Shoppers Drug Mart, specifically within the realm of Pharmacy and Healthcare. Her oversight extended to leading teams responsible for constructing, enhancing, and maintaining interconnected enterprise systems, seamlessly integrating cloud technology and distributed systems across a sophisticated network.

Sarah Willock

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Sarah Willock

Reviews from the field.

A true leader, brimming with insight and a forward-looking vision that never failed to inspire us all.

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The questions planners ask first.

How does the booking process actually work?

You send us a brief. Inside one business day, an advisor comes back with a curated shortlist of three to five speakers we’d back, with reels, fee bands, and a candid note on fit. You pick a direction. We hold the date while you finalize internal approvals, then issue a contract. From there, our team handles travel, AV, and prep calls. Most engagements close in seven to fourteen days.

Standard fees cover the keynote or session itself, one pre-event prep call, and reasonable customization for your audience. Travel, accommodation, and ground transport are separate and itemized before you sign. Your advisor will spell out exactly what’s included for the speaker you’re considering, so there are no surprises later.

 

No. Our commission comes from the speaker’s standard fee, not your budget. The fee you pay through Apogee is the same fee you’d pay booking the speaker directly, with the bureau’s vetting, advisory, and event management built in.

Yes, and often. The fastest way to lose a client is to put a speaker in front of an audience they don’t fit. If we read your brief and think the right answer is a speaker we don’t represent, we’ll say so. Sometimes that means we lose the booking. Most of the time it means we earn a longer relationship.

Carefully, and slower than most bureaus. Every speaker we represent has been chosen because we’d stake our reputation on putting them in front of a room. We review reels, talk to past clients, sit in on live engagements when we can, and look hard at how a speaker handles the harder parts of the work, like Q&A, off-script moments, and difficult audiences. We add more slowly than we get asked to.