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Tyrona Heath

Tyrona Heath

Apogee speakers

Tyrona Heath

Marketing Strategist, B2b Thinker, Growth Advocate

Expertise:

Business StrategyLeadership
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Details

Fee Range - $8000-$10,000
Region - North America

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Tyrona Heath

Biography

Tyrona Heath is Global Director of Go-to-Market Strategy and Co-Founder of The B2B Institute at LinkedIn, a think tank studying the future of B2B marketing and decision-making. An award-winning marketer, author, and two-time Olympic Trials qualifier in the 800 meters, Ty translates evidence-based research into practical frameworks that build memorable, effective brands. With marketing experience at Google, IBM, and as founder of her own consulting practice, Ty has educated thousands of marketers worldwide. She collaborates with leading marketing effectiveness organizations including Cannes Lions, the IPA, Ehrenberg-Bass Institute, and the ANA to drive the industry forward. Ty serves on the Board of Directors for the American Advertising Federation and as an Adobe Insider.

Tyrona Heath

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Tyrona Heath

Reviews from the field.

One of the most captivating speakers and thought leaders within B2B. Her ability to connect with audiences while delivering actionable insights is remarkable

FREQUENTLY ASKED

The questions planners ask first.

How does the booking process actually work?

You send us a brief. Inside one business day, an advisor comes back with a curated shortlist of three to five speakers we’d back, with reels, fee bands, and a candid note on fit. You pick a direction. We hold the date while you finalize internal approvals, then issue a contract. From there, our team handles travel, AV, and prep calls. Most engagements close in seven to fourteen days.

Standard fees cover the keynote or session itself, one pre-event prep call, and reasonable customization for your audience. Travel, accommodation, and ground transport are separate and itemized before you sign. Your advisor will spell out exactly what’s included for the speaker you’re considering, so there are no surprises later.

 

No. Our commission comes from the speaker’s standard fee, not your budget. The fee you pay through Apogee is the same fee you’d pay booking the speaker directly, with the bureau’s vetting, advisory, and event management built in.

Yes, and often. The fastest way to lose a client is to put a speaker in front of an audience they don’t fit. If we read your brief and think the right answer is a speaker we don’t represent, we’ll say so. Sometimes that means we lose the booking. Most of the time it means we earn a longer relationship.

Carefully, and slower than most bureaus. Every speaker we represent has been chosen because we’d stake our reputation on putting them in front of a room. We review reels, talk to past clients, sit in on live engagements when we can, and look hard at how a speaker handles the harder parts of the work, like Q&A, off-script moments, and difficult audiences. We add more slowly than we get asked to.